Call All Real Agents! Need Ideas For Your Next Super Star Video? We've Got You Covered!

Having videos is a great way to market your business. YouTube, Facebook Live and Instagram all offer the ability for you to post videos. These can generate leads, develop a brand and attract buyers and sellers. There are many ideas out there for real estate marketing videos. But, before you start posting videos of random listed houses, you have to develop a vision for what you want to produce. You don’t need to book a video production company to get started. You can shoot from your own phone and edit in programs such as Windows Movie Maker or Mac’s iMovie. You won’t need to spend thousands of dollars to get the results that you want. Most people enjoy watching quick videos that they can relate to and are extensions of their own reality and lives. You can produce that with your phone on the “steady” mode.

Next, you have to figure out what kind of video you want to shoot. Will it be a simple tour of a home you have just listed or will it be a teaching video? Do you want a theme, a plot, a storyline? There are so many variations for a short film for your business that the idea list is endless! Here are a few ideas for you to think about while writing the story line.

Real estate marketing videos, whether you are a buyers agent or a listing agent (or both), can create a strong brand and body of work. Upload the video on YouTube, Vimeo, Sprout, Twitch, Shutterfly, Facebook and Instagram and then share on your website, in newsletters and email campaigns. Use local keywords from your area since real estate sales are so location specific, and hashtags for the subject matter.

Shoot videos of the neighborhood where the listed house stands.

If the home is of a certain age or era, shoot a video angled towards that time.

Give a tour of the Condo complex and all of its amenities.

Shoot a Condo training film that explains how ownership works and the laws and regulations.

Shoot several videos for First Time Home Buyers.

Give realtor tips videos to clients who are just getting started.

Do another that answers the question “why you need to have financing in place before looking”

Or “what to look for when buying a new home”

Post a video that explains why you need a real estate agent when buying new construction

How to be realistic about what features you can get with the money you have

Affordable housing options for first time buyer

Then there are the videos for the home seller.

How to declutter a home for the perfect showing and open house.

Ways to make your landscaping look good with curb appeal and first impressions.

How to price your home to sell.

How to handle a lowball offer (should you be offended or counter?)

How to prepare for an open house.

What should you fix before the home inspection period.

Show the home improvements to make for the most money when you sell.

How to have a successful showing with good smells, lots of light and flower.

How to sell for top dollar in the fastest time possible.

You can make videos for people buying luxury homes.

Show what some of those spectacular amenities can be in a luxury home.

Put together a video that shows the different types of walls you will need for living on the ocean front or on the side of a mountain.

Driveways, fences and other security measures can be addressed.

Shoot one that shows what people look for in luxury homes and another for expansive yards and landscapes.

Then you can make videos that will teach people the ins and outs of real estate.

What are closing costs and who pays for the?

What is an escrow account?

How to negotiate repairs of the home before purchasing.

What types of insurance and property insurance is needed.

And then, of course, you should shoot videos about the area. The local parks, lakes, restaurants, shopping, schools, festivals and other things to do will make for lively videos.

In order to market your business and solidify your brand in people’s minds, you have to think outside the box. What are your competitors not doing? Sometimes potential clients don’t want to read a letter, an email, or a short postcard. They might not even want to scroll through a website to learn about a business.They want something quick that excites them and teaches them at the same time. This is where a professional, high-quality promotional video can come in and save the day. A unique, interesting and short promotional video can help display your business and the products and services you provide, while adding to your professionalism and helping your name stick within a person’s mind. Everest Direct Mail & Marketing employs talented multimedia producers, highly trained and skilled in all aspects of video creation. Let us create an original and captivating promotional video for your business!

It’s all About the Emotion

Many people like to cry! They like to laugh! And they respond to words the same way. Emotions are a sticky subject in the world of marketing. You don’t want the audience to fall into a puddle of tears, but you want them to have an emotional reaction to what you are selling. It doesn’t matter if it is a product or a service, there has to be an emotional connection. You choose a doctor based on your emotional attraction to the doctor’s knowledge, calm demeanor and wise ways. You pick a lawyer with an emotional connection to their wisdom, their even temperament and to their advice. When marketing your business, you have to create a little emotion. Studies show that emotional marketing works. Whether it is making you laugh, cry or jump out of your seat with a scare, people love to cry or laugh. There are some proven tactics that can help boost response to direct marketing campaigns by using good old emotions.                                   

Creating a story with an ad with a heartwarming core can evoke emotions of safety and comfort. Descriptive and compelling copy can trigger feelings that people want to take action..Effective marketing can trigger someone to respond in the way you want them. Studies have been done that prove when people are deciding on a product, they use their emotions based on their feelings and experiences rather than facts and figures. Liking an ad gives it positive emotions which influences the loyalty and trust in the product. It all depends how how the consumer feels. Pointing out the features and benefits of the product are just a part of the story, but the feeling is the core of the purchase.

 

In order to make a connection to your client, prospect or customer, you have to fulfill an emotional need. Do you remember the ad about the refrigerator with the big red bow around it as a surprise gift for mom. Yes, the refrigerator was nice and the bow was cute, but it was the fact that the family all gathered together to surprise mom that made refrigerator sales skyrocket!! You can sell practically anything from dish soap to roofing tiles if you use a bit of a tug on the heart. Your job in marketing is to find the equilibrium between the emotional side and the reality of the product. You want your target audience to choose what is right for them. In order for your emotional marketing to work, it needs to stand out, promote trust, drive action, and increase  success.                                                                                                                                           

Using emotional words can get the attention of the customer. You need to get the attention by getting them to feel something. The right words can set a fire, create passion, fan the flames of anger and even move them along to the final choice of purchase.There are difference between a rational word and a more emotive one. Telling someone to “click here” or “read now” or “discover new ways to save” are all very different but one of them makes the reader Click. They are bland, bland, curious. It is an invitation which makes the reader excited to find out more!                            

 

Color is a great creator of emotion. Using color fonts or background causes the human to respond a certain way. Yellow is bright, positive and cheerful. Green is new and natural and blue is calming. Reds are warm and caring or can be a warning. Instinct causes a person to respond to color. When using color on any marketing materials, including any online site, be consistent with the colors you use for your branding. A marketing campaign can use additional colors with the fonts and images and the buttons as long as your branding colors are found in the piece. When deciding on the colors to use in your piece, think about the ambiance, moods, and feelings that are stirred up by certain colors. Remember the relationships between a color and a specific emotion.                                                                                                                                           

When using pictures on your marketing materials, pick the ones that evoke a positive outlook on your company and its environment. You want to show happy employees along with happy customers. It is well know that an emotion is contagious. If someone is in a bad mood, everyone ends up being in a bad mood! That is why your images need to convey satisfaction, happiness and simplicity. A bright yellow smiley face was developed for a reason!! The human being is wired to feel better when we see a smiling face. We have a natural desire to be part of something, to connect, to join together with other people.

 

Testimonials are absolutely necessary on your marketing pieces. It is the proof that you have the experience and the knowledge to do the job. When people read testimonials, they feel better about making a choice of using your company. Testimonials allows your customers, partners, employees, and others to speak for you about you. Incorporate testimonials and reviews into your materials, from direct mail letters and postcards, emails, and landing pages. When prospects see that people have a great experience with you and your company or even your products and services, they are more likely to choose you over someone else.

 

Making a strong connection with your prospects, customers and clients is the backbone of a thriving business. By using emotional words, you can create an environment that focuses on the customer experience and the way you deliver it. Feelings are very important to people and it creates a long life for your business. Just like that doctor or lawyer that you so carefully chose, people choose which businesses they want to deal with. Loyalty is hard earned, but you will have customers for life.                                                                                                                             

Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. It is cost-effective, versatile, highly customizable, quick and easy to set up, reliable and helps you stand out from the typical marketing routines of your competitors. The advantages of direct mail marketing are limitless! Also, the results of your marketing efforts can be measured and tracked easily when using direct mail – no more complicated analytics or time wasted wondering what works and what doesn’t. Using highly-target mailing lists, coupled with unique letters and envelopes, Everest Direct Mail and Marketing can design your direct mail campaigns to ensure your potential customers heed your message by putting your advertisements directly into their hands.In the spam-riddled world of today’s online marketing, using direct mail to publicize yourself makes every cent of your marketing budget count with a high chance for a strong return on your investment.

Realtor To Do List

Organizational skills are a requirement to be successful in any business. In real estate, it is even more important. Most realtors are juggling and multitasking from the start to finish of every day. Beginning matters.There is a compounding effect to what we do on a daily basis.The proven path to success is to know what needs to be done and what lies ahead. Here are a few items to show up on the TO the day with a “To Do” list gets things started in the right way because what you do today DO list every day!
Organizational skills are a requirement to be successful in any business. In real estate, it is even more important. Most realtors are juggling and multitasking from the start to finish of every day. Beginning the day with a “To Do” list gets things started in the right way because what you do today matters.There is a compounding effect to what we do on a daily basis.The proven path to success is to know what needs to be done and what lies ahead. Here are a few items to show up on the TO DO list every day!

Administrative Work

Start the day  with a check of emails and new phone calls. Return every inquiry that came in overnight. Update websites and social media profiles and tweak daily replying to people on Google plus and Pinterest, Twitter,Facebook and Instagram. Complete, submit and file documents, agreements and leases. Coordinate your calendar appointments, showings, open houses and meetings. Create and distribute flyers, newsletters and other promotional materials. Work on budgets for monthly, quarterly and annual operations.Keep on top of data entry and maintaining and managing client databases. Develop marketing plans for listings. Write blog articles and share content, ideas and advice daily. Doing daily research for an article or preparing an article for online publication can cut down on the stress of “deadlines”! On a side note of administrative tasks, agents who hire assistants consistently say that they would never have been able to move to the next level in their business had they not hired help. This makes sense when one considers that an assistant helps increase your efficiency, thereby freeing you up to perform the important tasks.

Start the day  with a check of emails and new phone calls. Return every inquiry that came in overnight. Update websites and social media profiles and tweak daily replying to people on Google plus and Pinterest, Twitter,Facebook and Instagram. Complete, submit and file documents, agreements and leases. Coordinate your calendar appointments, showings, open houses and meetings. Create and distribute flyers, newsletters and other promotional materials. Work on budgets for monthly, quarterly and annual operations.Keep on top of data entry and maintaining and managing client databases. Develop marketing plans for listings. Write blog articles and share content, ideas and advice daily. Doing daily research for an article or preparing an article for online publication can cut down on the stress of “deadlines”! On a side note of administrative tasks, agents who hire assistants consistently say that they would never have been able to move to the next level in their business had they not hired help. This makes sense when one considers that an assistant helps increase your efficiency, thereby freeing you up to perform the important tasks.

Lead Generation

Leads are the backbone of every real estate business. Spending time each day capturing leads is essential. Today’s technology allows some powerful lead generation tools that are almost completely hands-off so that the time spent on the task is very short. Your website should be the main funnel to capture prospects and is your most valuable tool. Make sure to organize your database and update any new contacts and make sure they have knowledge and access to the website. Respond to leads immediately by sending them a text and answering their response quickly. Make it part of your daily routine to reach out to past buyers and sellers to discuss any changes in their real estate needs. With technology and social media it has become easier to do followups and consistent contact.

Leads are the backbone of every real estate business. Spending time each day capturing leads is essential. Today’s technology allows some powerful lead generation tools that are almost completely hands-off so that the time spent on the task is very short. Your website should be the main funnel to capture prospects and is your most valuable tool. Make sure to organize your database and update any new contacts and make sure they have knowledge and access to the website. Respond to leads immediately by sending them a text and answering their response quickly. Make it part of your daily routine to reach out to past buyers and sellers to discuss any changes in their real estate needs. With technology and social media it has become easier to do followups and consistent contact.

Follow-Up   
                                                                                                                   
Following up on any and all emails, comments, snail mail and telephone calls is a top priority daily.  Whether this is the immediate follow-up of a website contact or spending time putting your leads on email campaigns, follow-up is critical. Customer Relationship Management or CRM and automation can ease the time factor and make sure contact is regulated. A couple of times a week, take some time to take a new or former client out to lunch or coffee and attend a social event after work. Becoming a “regular” helps solidify your position in the community. Even one hour a week devoted to this task will boost your productivity and assure future business. Spend a few  minutes daily writing notes and catching up with contacts on the phone to see if you can be helpful to them.

Following up on any and all emails, comments, snail mail and telephone calls is a top priority daily.  Whether this is the immediate follow-up of a website contact or spending time putting your leads on email campaigns, follow-up is critical. Customer Relationship Management or CRM and automation can ease the time factor and make sure contact is regulated. A couple of times a week, take some time to take a new or former client out to lunch or coffee and attend a social event after work. Becoming a “regular” helps solidify your position in the community. Even one hour a week devoted to this task will boost your productivity and assure future business. Spend a few  minutes daily writing notes and catching up with contacts on the phone to see if you can be helpful to them.
                                                                                                       
Networking 
                                                                                                        
Twitter, Google Plus, Pinterest, Facebook, Linkedin and Instagram accounts should be checked daily if not several times daily. It’s a great way to get your name out there and connect with friends and family and see what they’re up to along with clients both prospective and existing. Personally reply or acknowledge every single person that comments on content when they comment, message or reply to you. Attend networking and community events every month and have several one-on-one meetings with people in a relaxing and casual venue. Connecting with different community organizations is key.

Twitter, Google Plus, Pinterest, Facebook, Linkedin and Instagram accounts should be checked daily if not several times daily. It’s a great way to get your name out there and connect with friends and family and see what they’re up to along with clients both prospective and existing. Personally reply or acknowledge every single person that comments on content when they comment, message or reply to you. Attend networking and community events every month and have several one-on-one meetings with people in a relaxing and casual venue. Connecting with different community organizations is key.

Daily Marketing   
                                                                                            
Do daily marketing plan updates to your strategies and tactics. Revise the design for your promotional materials, such as flyers, postcards and business cards. Keep track of ideas for your blog and jot down the first paragraph for each. Plan your social media posts and updates for a month. Check up on your Zillow profile and add any recent sales, listings and reviews. Refresh your website with listing photos, upcoming neighborhood events, open houses, social media posts and other items that need to become current.
Daily Marketing   
                                                                                             
Do daily marketing plan updates to your strategies and tactics. Revise the design for your promotional materials, such as flyers, postcards and business cards. Keep track of ideas for your blog and jot down the first paragraph for each. Plan your social media posts and updates for a month. Check up on your Zillow profile and add any recent sales, listings and reviews. Refresh your website with listing photos, upcoming neighborhood events, open houses, social media posts and other items that need to become current.

Real estate agents must balance their schedules between daily management obligations and income-producing activities. This means spending time at the office or meeting with clients, showing homes and doing some traveling. Most agents have a To Do List that is long and can change at a moment's notice. There is no such thing as a typical day! But, if you can get into a habit and make some of these suggestions into daily events, you can create a business that will grow.
Real estate agents must balance their schedules between daily management o
bligations and income-producing activities. This means spending time at the office or meeting with clients, showing homes and doing some traveling. Most agents have a To Do List that is long and can change at a moment's notice. There is no such thing as a typical day! But, if you can get into a habit and make some of these suggestions into daily events, you can create a business that will grow.
Everest Direct Mail and Marketing has helped countless businesses generate direct mail and email campaigns, as well as websites, email campaigns, outbound calling campaigns and so much more. Our proud team members are named "Climbers" who strive to achieve elevated excellence in everything we do. We cannot wait to support your marketing needs!

Everest direct mail and Marketing has helped countless businesses generate direct mail and email campaigns, as well as websites, email campaigns, outbound calling campaigns and so much more. Our proud team members are named

More : http://www.everestdmm.com

Seasonal Promotions for Direct Mail

Seasonal changes, just like your wardrobe, are always welcome with new anticipation of great things to come. Your Direct Mail campaigns can be set up to be scheduled and themed with the Seasons. Real estate seasonal marketing is a great way to connect with customers and clients. By connecting to your clients year-round, it increases the chances that they will think of you when they need a service like yours. Seasonal Marketing is effective marketing strategy and it inspires new ideas for reaching new prospects

*Spring is the season of new beginnings. The winter is over and people are cleaning up and spending more time outdoors. Gardening, tree trimming and washing windows brings a sparkle to homes and this can be the subject of a Campaign - a Sparkling Spring! A new home that has more amenities that allows families to spend time outdoors or is located near parks or beaches are the sparkle prospects are looking for. Showcasing properties that are suited to the spring and summer weather and marketing to prospective homebuyers that are interested in those lifestyles are real estate marketing opportunities for this time of year. With spring, the ways to market your business are plentiful. Here are some ways that Xpressdocs can help you market your business:

Topics for Springtime

Baseball is America’s favorite sports. Baseball schedules are popular. And they are designed to last all season so you and your clients will never miss a game. Create postcards with schedules for both the American and the National leagues and send out in time for the opening pitch.

Spring Forward Postcards or magnets are super handy for prospects! Send out a thoughtful reminder to your current and prospective clients to move their clocks forward. Your customers will not only appreciate it, but they will think of you next time they need a service like yours.

Send a postcard just to let your customers know you are thinking of them with a General Spring cartoon. These postcards last all season so you can send them at anytime. Spring postcards are sure to catch the eye of your clients and customers and maybe even .

St. Patrick’s Day is one of those Springtime events that everyone enjoys so much. Send a postcard to remind your customers to wear green and give them an Irish blessing.

Easter is full of colorful eggs, bunnies and family time.Send a postcard to your friends and customers to let them know you are thinking of them and when it comes time for their new beginnings, such as buying a new home, they will remember you.

*Summer is the outdoor holiday season with Labor Day, Memorial Day and the Fourth of July. Red, white and blue are the colors for three full months of Direct Mail ideas. A lot goes on in the community, and there a lot of events happening.
Topics for Summer
Send out a Summer Newsletter and put something together that tells your readers where the fun is happening in your town this summer.This can be Concerts, Festivals, Summer Camps, and anything that parents might be interested in.
Send out a postcard that has summer maintenance ideas, ten landscaping ideas, tips to clean up your garage and keeping up with your pool for cheap.
Then there are letters that can help with home electricity tips geared for the summer such as adding plants outside (or even inside) to bring more shade in and around your home.
Learn how to program your thermostat. Most new ones come with automatic settings to save money but also keep the home cool by running at the best times.
Think about adding a fan. Or bringing in portable ones. They will allow you to set your thermostat higher and stay just as cool.
Install room-darkening blinds.
Look into transparent coating for windows that blocks heat.
Homeowners will read these letters as it helps with their bill base and the betterment of their home!
Write about the top 10 DIY summer projects, or vacation checklists and then there is a list you can send of the 20 things to know before listing your home the summer.
And of course, there are the Red, White and Blue themes for the Fourth of July, Memorial and Labor days. How to pack a picnic, best parks for family picnics, how to decorate the front porch in our American colors are all unique subjects that will definitely get read by the receiver!
*So many people rejoice the Fall Season. The heat and humidity is gone, there is a wonderful scent in the air, football has started and the kids are back in school. The crispness of the season and the brilliant colors allows for many interesting new themes for letters and postcards. Fall is a great time for many people to consider selling or buying a home.
Topics for Fall
Write a newsletter. touting the advantages of listing in the fall versus spring and include some stats to back up your claim.
Write a letter on how to prepare a home for fall. A short list of tips that you can write about include: Cleaning downspouts and gutters that fill up with falling leaves. Give the house a fresh coat of paint while the weather is cooler.
Roof maintenance to prepare for winter weather. Fireplace and chimney maintenance. Furnace or heater tips, such as replacing filters and cleaning systems. Window and door seals to keep out cold air and save on energy costs.
Create a calendar of all of the local events. Design it in bright orange and red. Include the festivals, hayrides, color tours and apple cider mills.
And of course, there can be a postcard sent on all of the rules of safe Trick and Treating!
*Winter is the season of BIG holidays, intense decorating and cozy and warm evenings. It is also the season of homes looking sparkly and perfect. Open houses can be very romantic and heartwarming and conducive to the spirit of the season.
Send out a 3 fold flyer showing a drawing of town and the indoor activities and special places like ice or roller skating rinks, bowling alley, coffee houses and wine bars. Point out Art Galleries and museums.
Forget the boring open house! Ask the seller if you can throw an afternoon happy hour on a Sunday with a football game going on in the background. Send out invitations in the team's colors shaped like footballs. Offer seasonal food, drinks and music.
Create a tax guide and send out. Work with a local expert to develop the content.
Send out a guide on a postcard that highlights why winter can be a great time to buy or sell a home. Focus on benefits like quicker transactions and lower competition, and include other market-specific information.
Create a list of seasonal companies that provide services such as driveway clearing, snow blowing, furnace repair, window maintenance and heating assistance.
Send out Christmas ornaments on postcards that can be punched out. Have your logo and website printed on the back.
Buy your annual holiday cards from a favorite charity. Let your clients know what causes you support while wishing them a very merry season. Make sure you thank each of your clients and service providers.
Send out a Year in Review by creating a letter that give personal accounts of your best sales of the year.
Postcards are a great eye-catching, tangible marketing tool, formatted to your specific preferences and needs, with endless customization in a multitude of sizes – regular, oversized, and custom cut.
We, at Everest Direct Mail & Marketing, can create colorful, attention-grabbing designs with your images, logo, and any content you’d like to include – using your own design or one created uniquely for you by our talented and experienced designers.

More: https://www.everestdmm.com

Recurring (Drip) Direct Mail

One email is NOT enough. Recurring or Drip email marketing is the process of creating emails that can be automated to send to selected leads to encourage them through the sales process and boost your relationship with them. These campaigns are an excellent way to stay focused on a target audience over a length of time. With the proper message sent out at the right time to the right group of people, you can increase the results of your goal!!

But, there are some basic steps that you need to walk through before you start your Drip Campaign. Many people love to name their projects or achievements! “The Year that Dad..”, “Operation…”, “Summer of…”. Figure out the name of your Campaign by figuring out the Goal!

GOALS (suggestions)

*Educational* -Teach your audience something useful; something that may be making them slow down their decision making process. Show them how they can achieve their objective.

*Awareness* - Point out special real estate listing in the area that they are looking.

*Promotional* - Send out the latest homes that just got listed

*Re-engagement* -  Even if you did not get a response the first time, try again!

*Continuing Education* - Provide up-to-date housing market data, mortgage rates, home prices/values, and property sales

*Events* - Calendars for events and  festivals and new restaurants or art gallery openings and new businesses coming to town create an air of excitement for someone who is considering moving to the area.

AUDIENCE

You need to determine your audience for each of these Goals. Drip Campaigns are designed to get specific information to the exact group that you are trying to tantalize! Your focus needs to be as direct as possible. Targeted and personalized emails are the most effective. Choose from a certain market or group with specific profiles and send emails that pertain to exact situations that may interest them either from their past history or future intentions.   This way, you target a list of specifics and not an entire list. Your results will also be more specific in their outcome.

CREATE CONTENT                                                                                                                   

Next in line is to create a series of relevant email messages that pertain to the purpose and the audience of the campaign. Based upon the type of audience and the purpose, decide what content will create a response from your audience and a call to action. The number of emails to send is up to you but it should be between too many and too few! Of course, quality is preferred over quantity. Create messages that explain the purpose and your objectives. And.. create emails that are designed to get read with a click-worthy subject line, contain engaging copy and have a clear call-to-action. Keep the emails short and to the point.

ESTABLISH FLOW

You now need to determine the mail flow and the schedule of the Drip Campaign. It is recommended that for first time Campaigns, you start with an easy “Once every 10 days” kind of schedule and then as you advance in statistics, you can move into more complicated scheduling.it

STATS AND MONITORING

Once your Campaign has been launched, monitoring and evaluation needs to take place. You need to monitor the analytics and make adjustments along the way.

By changing your subject lines to see which ones get a larger reaction, you can fine tune your message. Tweaking the calls-to-action or adjusting the content will perhaps increase engagement. You have to replace some message and omit others..which means...you can add more! The best way approach Drip Direct Marketing is to be flexible and continuously monitor and adjust as needed.

Ultimately, success through Drip Email Marketing often comes down to timing. Drip email is great because it allows customers to not only receive new updates but also older ones that were written before they subscribed. By using an array of triggers, customers can be more accurately targeted. Everest Direct Mail & Marketing will help you send your Direct mail often enough and on a consistent basis that you are constantly creating new leads and clients on the back end of things.

Road map to Direct Mail

Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. Let’s design a Map for a Direct Mail Campaign Success. Direct Mail is NOT the same as General Advertising!

According to Google, the definition of General Advertising “is a form of marketing communication that does not seek direct response. It is a type of advertising which is used to create awareness about a product or services or about the Brand/Company itself over time. And the Google definition of Direct Mail Advertising is “A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience . Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. At the beginning of any journey, you lay out the plans and directions you want to travel. On that trip, you know there are a few things you want to see and do. And you usually have a timeline to get there and back. Here are a few initial questions to ask and answer before you start packing up the car of your Campaign!

What exactly is your Direct Mail Campaign trying to accomplish?

What is your Offer and to Whom?

How will you be able to tell if it was a success?

How will you track your results

What is the budget for the Campaign?

All Direct Mail should be designed with an announcement, a response system and tracking structure..The kind of vehicle (letter or postcard) you drive on the journey dictates speed, comfort and budget. The form greatly affects your response rates. You need to decide if a postcard or a letter is right for your specific project. Then you have to decide on the comfort and design (art and message) of the vehicle. On both a letter and postcard, you need a specific and precise message or offer. You need to be attention grabbing and extremely simple! You have mere seconds to say Hello, so art and message need to be an immediate slam dunk! Now it is time to get on the road because the Direct Mailers have been sent.

We are tracking the responses both in calls and emails.
We travel through Statistics Town and Analyzation Village.
We have lunch in Edit-List-ville.

And we finally arrive at our destination of Making Money City! At Everest Direct Mail & Marketing, we’ll help you clean your lists for people who have already called and you’ve done business with or those who have requested to not be contacted again. We can also help you track how many people called based on which campaign you do, helping you determine what works best for your direct mail marketing method and where you made the most money. Let us help you succeed by carefully and meticulously monitoring your return!

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Direct Mail Postcards

Direct Mail Postcards should be a part of your Direct Mail Marketing strategy. You want to reach prospective clients in the most efficient way possible with the quickest route and the least expensive manner. You want to make sure that the right message is on the right type of Postcard, and, most importantly, you want them to grab the attention of the receiver.

The following are some ideas on how you can be successful in using Postcards to achieve your goals in any Direct Mail campaign.

The size of the Postcard is always a very important factor. The size of the card needs to fit the size of your message. Postcards are small and can be overlooked in a pile of mail. Their artistic characteristics need to be very strong so they literally jump out of that pile and grabs the receiver! You want to catch someone’s eye and make it very clear about what you’re offering. Color, font and graphics can accomplish this mission. If you have colorful art, a unique font and a shout it out message, you have to consider if the normal 4” x 6” Postcard size will work. Will a larger size accomodate your copy in a stronger fashion? Whether large or small, Postcards are very concise ways of writing a message. There is only so much room for so many words and you have to edit down to the bare bones and keep it to the point.

 

Your cards should ALWAYS have your Website address located prominently in the layout. There is only so much space on a Postcard for you to get your information, so take the reader to a location where they can get further details.

Each Postcard you send, has a distinct message in which all of the pieces of art, graphics and fonts work together to instruct the receiver to do something. But, what are those “somethings”? Here are a few ideas for Postcard messages.

Promote Special Events.  Postcards are excellent for announcements and invitations. A “Save the Date” Postcard can be used for any type of event. A flashy design with a link to a website landing page for registration can make the card show up on bulletin boards and refrigerators.

Create Coupons! Postcards are great for “Present this card for 50% off” types of coupons. No clipping, just bring in the whole card and the coupon will be scanned. A simple bold message and a coupon is all you need for a prospect’s reaction and response.

Create a Series of Postcards. Just like a cliff hanger soap opera, you have to watch the next show to know what is going to happen!  You can tease a whole campaign and get people involved with each new Postcard that is sent. If you are moving, adding new employees, starting a new program, each of these can be announced by an ever intriguing Postcard giving more and more details up to the actual announcement.

Send a Postcard cartoon! Cartoons get looked at! Cartoons get read! Cartoons get responses! A Postcard with a colorful, customized cartoon are not only a “hook” to get someone interested and travel to your website, but they elicit laughter and cause people to keep the card around for further reference.

Neon Colors, Brilliant Colors, Sparkly colors get attention. The most effective design element that you can use to get a response is color. A Postcard that is filled with unique graphics and brilliant colors can be irresistible. The purpose of a Direct Mail Postcard is to get it read! If someone reads the message just because of the color curiosity and attraction, then the mission has been accomplished!

Postcards are a fantastic way to quickly intrigue your potential customers without them having to even open an envelope! We at Everest Direct Mail & Marketing, create professional-looking postcards, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our postcards are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Postcards can advertise new products and services, provide coupons or announce community events! Postcard marketing is a powerful way to build and maintain your client base!

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