Direct Mail Postcards should be a part of your Direct Mail
Marketing strategy. You want to reach prospective clients in the most efficient
way possible with the quickest route and the least expensive manner. You want
to make sure that the right message is on the right type of Postcard, and, most
importantly, you want them to grab the attention of the receiver.
The following are some ideas on how you can be successful in using
Postcards to achieve your goals in any Direct Mail campaign.
The size of the Postcard is always a very important factor. The
size of the card needs to fit the size of your message. Postcards are small and
can be overlooked in a pile of mail. Their artistic characteristics need to be
very strong so they literally jump out of that pile and grabs the receiver! You
want to catch someone’s eye and make it very clear about what you’re offering.
Color, font and graphics can accomplish this mission. If you have colorful art,
a unique font and a shout it out message, you have to consider if the normal 4”
x 6” Postcard size will work. Will a larger size accomodate your copy in a
stronger fashion? Whether large or small, Postcards are very concise ways of
writing a message. There is only so much room for so many words and you have to
edit down to the bare bones and keep it to the point.
Your cards should ALWAYS have your Website address located
prominently in the layout. There is only so much space on a Postcard for you to
get your information, so take the reader to a location where they can get
further details.
Each Postcard you send, has a distinct message in which all of the
pieces of art, graphics and fonts work together to instruct the receiver to do
something. But, what are those “somethings”? Here are a few ideas for Postcard
messages.
Promote Special Events.
Postcards are excellent for announcements and invitations. A “Save the
Date” Postcard can be used for any type of event. A flashy design with a link
to a website landing page for registration can make the card show up on
bulletin boards and refrigerators.
Create Coupons!
Postcards are great for “Present this card for 50% off” types of coupons. No
clipping, just bring in the whole card and the coupon will be scanned. A simple
bold message and a coupon is all you need for a prospect’s reaction and
response.
Create a Series of
Postcards. Just like a cliff hanger soap opera, you have to watch the next show
to know what is going to happen! You can tease a whole campaign and get
people involved with each new Postcard that is sent. If you are moving, adding
new employees, starting a new program, each of these can be announced by an
ever intriguing Postcard giving more and more details up to the actual
announcement.
Send a Postcard cartoon!
Cartoons get looked at! Cartoons get read! Cartoons get responses! A Postcard
with a colorful, customized cartoon are not only a “hook” to get someone
interested and travel to your website, but they elicit laughter and cause
people to keep the card around for further reference.
Neon Colors, Brilliant
Colors, Sparkly colors get attention. The most effective design element that
you can use to get a response is color. A Postcard that is filled with unique
graphics and brilliant colors can be irresistible. The purpose of a Direct Mail
Postcard is to get it read! If someone reads the message just because of the
color curiosity and attraction, then the mission has been accomplished!
Postcards are a
fantastic way to quickly intrigue your potential customers without them having
to even open an envelope! We at Everest Direct Mail & Marketing,
create professional-looking postcards, complete with your own logo. We feature
high-value content to get the best reach possible for prospective clients. Our
postcards are fully customizable and allow you to connect with your community.
This customization makes our mailers even more informative and effective. The
possibilities are endless! Postcards can advertise new products and services,
provide coupons or announce community events! Postcard marketing is a powerful
way to build and maintain your client base!
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