More than 50% of prospective home buyers use YouTube as
their chief video research guide. YouTube is now the means for your listings,
digital property tours and other valuable information to be displayed for this
audience. YouTube is owned by Google and Google wants to deliver video search
results.
A YouTube channel that you “branded” and own can be very
powerful. It contains YOUR property videos, YOUR Real Estate knowledge through
classes and programs, local content and perhaps “how to” essays. These all get
indexed by the search engines. Your channel has YOUR own email address as the
owner of the account (no third party broker or company). In some instances, if
you prefer to hire a outside vendor to create video content or virtual tour
videos for you, make sure they upload this content to the channel that YOU
control and own. While searching for an
address for one of your properties, you want the destination to be YOUR YouTube
Channel. You want all roads to lead to YOU.
A strong brand with
semi-regular videos featuring interesting content along with your listings will
draw a large audience. If you use your slogan or motto as a major part of your
brand, then use it in all of your videos both listing and informational.
Before getting started with video production, analyze what
kinds of content your audience wants. It could be about the ins and outs of
purchasing homes for sale or about selling their own home and how to present it
to the market. Then, you must determine how long your videos should be, how to
best communicate your message, what type of filming that you want to achieve
and if there is a theme or story to be told. Figure out your message and your
videos will resonate with many viewers.
Marketing is an attempt to get people’s attention. So what
is the formula for getting that attention? Unique Videos can answer that
question. You don’t need to rent film studio space or hire lighting assistants
to create interesting videos When making videos, have some fun and show off
your personality and sense humor. Your audience wants to see authenticity when
watching videos so you need to loosen up and become relaxed before you start
recording
Here are some suggestions for your start into the YouTube
world of Real Estate filming and video:
An _Introduction Video_ is a short, friendly video that you
can use to introduce yourself to possible leads as well as those who already
know you. An introduction video is a pitch for your services and offerings.
This video should be informal. Talk about yourself and how you are a benefit to
the home buying experience. You can talk about hobbies or interests, your
approach to real estate, family, and charity work. Reinforce the fact that you’re
a local expert on your community. Introduction Videos can be the most important
video you’ll make because it launches the interest in you and your product.
Having your introduction video professionally produced can have a great ROI.
You can use this video in many online sites and for a long period of time.
Hiring a professional is a sound investment. Also, a good script and a strong
delivery will solidify your personality and mission. Make sure the audio is
clear and the video is stable and in focus.
A _Testimonials Video_ can show that you are accomplished
and trustworthy. A heartfelt testimonial video from a happy client is a real
“Feather in your Cap” for promotions. Testimonial videos are incredibly
versatile for real estate marketing. You can weave a several great testimonials
into your introduction video, or, you can keep them separate and feature a
testimonial video on a testimonials page on your website. Testimonial videos
should be shot personally. It gives a quality of spontaneity and truth. Shooting
testimonials in different locations, with different cameras and sound quality,
will make them appear more genuine.
A _Neighborhood Tour Video_ is a video that shows the
attractive aspects of a neighborhood. With a voiceover that tells what life is
like in the community, you can point out what makes it special. Include stories
and adventures along with shots of shops and restaurants, transportation, parks
and historical landmarks. Think of the things that impress you in the area as
if you were seeing it for the first time. A YouTube Neighborhood Tour can
accumulate a large number of views as those IN the neighborhood and the
surrounding areas are curious about your perspective. A professional video can
be effective in capturing outdoor shots and making them all look attractive.
And finally _Listing Videos..._When people look up videos
for real estate, they are looking for listing videos. Listing videos have been
proven to help sell homes. A portfolio of great listing videos will help you
land more seller clients and sell your listings faster. Shooting a Listing
Video yourself is fine but a professional walk through video or drone video can
exemplify the special features of the house. One great listing video can help
you land clients for years to come.
A unique, interesting and short promotional video can help
display your business and the products and services you provide, while adding
to your professionalism and helping your name stick within a person’s mind.
Everest Direct Mail & Marketing employs talented
multi-media producers, highly trained and skilled in all aspects of video
creation. Let us create an original and captivating promotional video for your
business!
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